The purpose of this article, which takes the form of a dialogue between a vegetarian and a meat eater, is twofold. On the one hand, we argue for a general characterisation of moral value in terms of well-being and suffering. On the other hand, on the basis of this characterisation, we argue that, in most cases, the moral value attached to the choice of eating meat is negative; in particular, we defend this claim against a number of objections concerning the (...) nature of animal suffering, its moral value, and the moral responsibility of meat eaters. (shrink)